Mini-boom

“Firms Paid TV’s Tech Gurus to Promote Their Products” from Howard Kurtz at the Post.

I can’t say as I’m surprised — I often feel like morning television shows are like extended infomercials with sporadic breaks for news, a feeling that’s fed by the fact that the news person is often kept separate from the rest of the anchors — but I’m still saddened. The fact that the guy is saying he never actively promoted technology on the “Today” show doesn’t fly for me; obviously he was going to say the nicest things possible, so that the sponsors would later ask him to tour around and promote their things. I think the link to Apple makes me saddest.